![]() ![]() ![]() YouTube cards drive actionable results as nothing has before. Plus, cards have more capabilities for video components than annotations did. If you’re creating videos on YouTube, you definitely want to take advantage of YouTube cards, as they’ll allow you to make your videos interactive – even for mobile. You can add up to five cards to each video and you can use cards in any video.” Why use YouTube cards? “YouTube cards are the interactive cards you see in YouTube videos (usually at the end) that let creators share clickable links to relevant content throughout a video. What are YouTube cards?ī describes them like this: What takes the place of YouTube annotations? They created an alternative to annotations: YouTube cards. So, annotations on YouTube have gone the way of VHS tapes and rotary phones. In addition, 70% of watch time is happening on smartphones and tablets. Looking at the numbers, it becomes clear: Americans spend more than 3 hours a day on their mobile phones and only 2.2 hours on their laptop or desktop. YouTube announced in 2017 that the platform would no longer support annotations after January 15, 2019.Īt the time the announcement was made, the reason was that there was a 70% decline in usage.Īnnotations didn’t work on mobile devices. Then, we’ll look at your options and answer the question, “ Can I link a YouTube video to my website?” What happened to YouTube annotations? First, let’s talk about what killed YouTube annotations. Of course, you’re not left without a replacement. YouTube annotations are one of the “innovations” that ended up falling by the wayside in favor of something more cutting-edge and relevant to what users need. Technology changes faster than you can delete a MySpace account. ![]() The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. The spotlight is a box that you can place at any point in the video on a specific area that when highlighted, a user can hover over with their mouse to see custom text.What takes the place of YouTube annotations?Įarlier this year, YouTube did away with video annotations. A label is helpful if your video contains different sequences of sections that you want to specify for the viewer without having to explain it in the video itself. A title can be created as a text overlay to give your video a custom title. The speech bubble is mainly for cosmetic purposes, used for creating pop-up speech bubbles with text. ![]() The annotations that YouTube offers their channels are speech bubble, note, title, spotlight and label. That will take you to the annotations editor where there are several types of annotations you can choose to add. One of the most valuable is the annotations tool, which you can access by clicking on the dialogue box icon on the video page that you want to add an annotation to. YouTube gives you even more tools once you’ve uploaded a video to further extend the reach of your campaign or marketing goals. Other useful options within the video editor let you adjust the brightness and contrast, add a filter, slow down the pace, pan and zoom, and stabilize any shaky camera motions. If you would like to use music from an original recording or from one of your own mp3s (make sure to heed copyright restrictions!), you can simply drag and drop your own audio into the video editor. Other features the YouTube video editor offers is adding music if you don’t already have it from a selection of free audio tracks, adding transitions between segments and adding text which is very useful for adding titles to identify locations, dates or people in your videos. The video editor allows you to choose when the video stops and starts so that you can isolate exactly what you want to display. Then you can drag the file of the video you would like to edit into the editor or choose from your existing video uploads. Just log in to your YouTube channel, and select the Video Editor tab from the Creation Tools dropdown menu on the left side menu. YouTube offers its own video editor, so you can do everything you need on YouTube, which is especially helpful when you’ve shot something simple that you want to get up on your channel quickly. YouTube Video EditorĬreating or obtaining the content is the hard part, and what you can do with it once you have it is the fun part. Here are some built-in tools that YouTube offers for making content creation and possibilities for reach that much easier. Whether you have a budget to hire a vendor to create your video content, or you’re doing it yourself, it’s a great visual tool to give people an inside look into your brand’s personality. Since YouTube is the second largest search engine on the Internet, it might be a good idea to think about getting a YouTube channel for your brand. ![]()
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